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Why SilverSneakers Is a Win for Pickleball Clubs (And How to Actually Use It)

As pickleball continues to explode across the U.S., one group is quietly becoming a major driver of daytime play and long-term membership: SilverSneakers participants. SilverSneakers—a fitness program included in many Medicare Advantage plans—gives eligible members free or subsidized access to participating fitness facilities. For pickleball and padel clubs, that means a built-in pipeline of active, […]

Fill your Courts! How to Drive Growth With Digital Marketing

The Sweet Spot Podcast – Episode with Wes Shaw and Chase Wicklund of Stack 11 Marketing 🎙️ Episode Overview In this episode of The Sweet Spot, host Josh Kerns welcomes West Shaw and Chase Wicklund of StackEleven Marketing, the only agency exclusively focused on marketing for pickleball facilities. From filling courts to retaining members, West […]

Inside The Orchard at Jigsaw Health: A Fruitful Model for Pickleball Facility Success

In the latest episode of The Sweet Spot, hosts Josh Kerns and David Johnson sit down with Patrick Sullivan and Ashley Leroux, the visionary founders of The Orchard at Jigsaw Health in Scottsdale, Arizona. From pandemic pivots to boutique facility innovation, Patrick and Ashley share their journey building one of the most unique private pickleball […]