You think you run a great facility. Your members seem happy. Your reviews look solid.
But compared to the rest of the industry — are you actually ahead, or just assuming? Right now, you can’t say for sure. No one can. That data has never existed.
Until now.
The IAPPF is launching an industry-first customer satisfaction benchmarking pilot, and we’re opening a limited number of spaces. Applications close Sept. 16. We’ve partnered with Luke Vargo, a data analyst with a background in customer satisfaction research, to run it.
What it is
A 90-day pilot. Selected facilities receive monthly reports comparing your Google review performance against industry-wide benchmarks across the dimensions that actually drive satisfaction: court quality, staff and service, scheduling and access, value, community and experience, and facility and operations. Each report shows exactly where you stand, how you compare, and the one or two things worth fixing first.
What it costs
Nothing. No fees. No surveys to send. No data to gather. Review collection and analysis are handled for you. Your commitment: a five-minute application, a 30-minute kickoff call, and a short feedback survey at the end.
What you get
• Three monthly facility reports over 90 days, benchmarked industry-wide
• How your review engagement compares to peers — owner response rate and speed
• Your full review-comment list as a downloadable, filterable Excel file in every report
• Cohort-wide insights on which operational practices track with stronger ratings and sentiment
• First access to findings before they go wider
• An optional 30-minute one-on-one walkthrough after Month 1
• Early-adopter benefits in Phase 2 if the pilot becomes a paid service
That last point is worth weighing. This is free now. If it continues, it won’t be — and the facilities in this cohort get the data, and the head start, first.
Who’s eligible
• Active Google Business Profile (50+ reviews preferred; fewer may still apply and could be waitlisted)
• Current IAPPF member in good standing
• Willing to complete a short end-of-pilot survey
Multi-location operators are welcome, capped at five locations per ownership group — enough to give you real cross-market insight without letting any single brand skew the benchmarks. Operate more than five and want in? Reach out to Luke and we’ll coordinate which to enroll.
How to apply
Complete the short form: https://link.iappf.org/BenchmarkPilot
Applications close Wednesday, Sept. 16, 2026, at 11:59 p.m. ET. Selected facilities are notified by Monday, Sept. 21. Miss the deadline and still want in? Contact IAPPF or Luke at luke@ringbellwether.com and we’ll tell you if spots remain.
See it first
Want to know exactly what you’d receive? View a sample report: https://link.iappf.org/BellwetherSample
Be one of the first to participate. Applications close Sept. 16
Questions about the pilot? Reach Luke directly at luke@ringbellwether.com