Native marketing system, built into Playbypoint’s platform
Most clubs run player communication on club management software that have no idea what’s happening on the courts. Email lives in one app, texts in another, and the booking data that should drive both sits somewhere else entirely. Marketing Kit closes that gap: it’s a marketing and communication system natively built into Playbypoint, so clubs can reach the right players at the right time using the data they already have.
Key takeaways
- Marketing Kit is club marketing software built directly into the Playbypoint platform.
- Clubs can segment players, message across email, push, the announcement feed, and SMS, and automate touchpoints, all from one place.
- Core features are free, with full parity to the old Announcements tool. Advanced features cost $149/month.
- SMS is available for US and Canada
What is marketing kit?
Marketing Kit is a marketing and communication system natively built into Playbypoint. It connects a club’s player activity to its marketing, so operators can contextually segment players, send messages across multiple channels, and automate the touchpoints that drive participation and retention, without exporting data or managing separate tools.
It replaces the old Announcements section with no loss of function: announcements, alerts, and static groups carry over for free, and advanced capabilities sit on top.
Why do clubs need marketing software?
Communication is a core driver of club revenue. Filling courts and programs takes timely, targeted outreach. Reducing no-shows takes reminders. Growing memberships takes ongoing engagement. The problem is that most clubs do this across disconnected tools that have no idea what’s happening on the courts.
The result is generic outreach. A “book your next session” email goes to members who already booked. A reminder misses the players most likely to no-show. A re-engagement campaign blasts everyone instead of the players who haven’t been on court in 30 days. The communication that should drive bookings and retention ends up disconnected from the data that would make it work.
Marketing Kit solves this by putting the data and the messaging in the same system, so outreach is targeted, automated, and measurable.
Marketing Kit gives clubs five core capabilities in one place.
Segmentation. Build static lists, or dynamic groups that update themselves based on membership type, booking behavior, programs, and player attributes like age and rating. A group like “members who haven’t booked in 30 days” or “anyone who booked a Friday evening slot in the last six weeks” refreshes every day, with no spreadsheet to maintain.
Multi-channel messaging. Send across email, push, the announcement feed, and SMS, immediately, scheduled, or as part of a campaign.
Customer journeys. Set up multi-step campaigns that trigger off player behavior. Start with a welcome flow that sends new members three messages over their first week, or a re-engagement journey that fires 30 days after a member’s last booking. Set the trigger, pick the channel, choose the timing, and it runs without daily work from the front desk.
Alerts management. Turn the platform’s operational messages, like booking confirmations and welcome emails, on or off to match how the club communicates.
Analytics. Track delivery, open rates, click-through, and engagement so clubs know which messages land.
What channels can clubs reach players on?
Marketing Kit supports email, push notifications, the in-app announcement feed, and SMS text messaging. Messages can be sent immediately, scheduled for later, or built into an automated campaign. SMS is available for clubs based in the US and Canada.
Does Marketing Kit support SMS (text message) marketing?
Yes. Marketing Kit supports SMS marketing for clubs based in the US and Canada. Because carriers regulate business texting, SMS requires A2P 10DLC registration and carrier approval, which takes 3 to 4 weeks before the first message can be sent. Players opt in through a double opt-in prompt, which keeps clubs compliant with carrier requirements. SMS is billed by usage at $0.03 per message segment.
How much does Marketing Kit cost?
Marketing Kit uses simple, predictable pricing with no tiers. Core features are free, including announcements, alerts, and static groups, with full parity to the old Announcements section. Advanced features, dynamic groups, customer journeys, and SMS, unlock at $149 per month. SMS is billed separately by usage at $0.03 per message segment.
Who is Marketing Kit for?
Marketing Kit is built for club owners and managers who want to communicate with players more effectively without adding tools. It fits racquet sports clubs (tennis, pickleball, padel, and squash) as well as golf simulator venues, and supports clubs running a single or multi-location facilities.